Company Bios
Directors

Susan (Sue) Goodbrand
Owner and Managing Director
A values‑driven founder who has shaped Pathways into the person‑centred organisation it is today.
- Part of Our Team Since: 2011
- Experience in Care: Sue has worked in care for far longer than she will ever allow us to print. She brings an exceptional depth of knowledge in the strategic and operational management of learning disability services, including service development, quality improvement and turnaround work across large social care organisations. Her experience, insight and determination have shaped Pathways into the successful, person‑centred organisation it is today.
- About Sue & Her Journey: The Pathways you see today looks hugely different to the small service she purchased in 2011. Since then, she has worked tirelessly to ensure that the people we support receive the highest standard of care, and she has never wavered in her commitment to creating an inclusive, welcoming and accessible environment. Sue will never accept disability as a barrier. She has always fought for the rights, dignity and opportunities of vulnerable adults, and she has more stories — and wisdom — than most of us could dream of.
- What Sue does day to day: These days, Sue takes a more informal role in the business. You will see her in the office from time to time or at social events, and when she is around, she is always happy to help where she can. She continues to provide senior oversight and remains the escalation point for grievances, disciplinaries and any complaints that remain unresolved after being addressed by the relevant Director.
- Hobby: Art, crafts, singing and spending time in her art studio with her partner and their many pets.
- Fun Fact: She is a true fountain of knowledge and can recall stories from the early days of Pathways that could fill a book.

Emily Cowell
Director of Care Operations
A hands‑on operational leader who keeps services safe, consistent and person‑centred every single day.
- Part of Our Team Since: 2017
- Experience: Emily has extensive experience supporting adults with learning disabilities, with a strong focus on person‑centred practice, staff development and inclusive community engagement. She has played a key role in strengthening Pathways’ non‑regulated services and building positive partnerships with local organisations.
- What Emily does Day to Day: Emily delivers the service safely every day, overseeing service delivery, staffing, quality and safeguarding to ensure care is safe, consistent, person‑centred and well‑led. She provides senior operational and governance oversight across policies, audits, contracts, CQC compliance, property safety and staffing. Emily supports Service Managers and Lead Seniors to maintain stable, compliant and high‑quality services, stepping in when needed to resolve issues and uphold organisational standards.
- Emily also maintains daily oversight of operational activity across non‑regulated and outreach services, ensuring routines, documentation, communication and property standards remain consistent and safe. She conducts service walk‑throughs, supports managers with staffing, performance and service‑user needs, and ensures services remain inspection‑ready. Emily plays a vital role in sustaining a strong, consistent and values‑led culture across Pathways, collaborating closely with the Director team to align operational practice with organisational priorities.
- Hobby: Spending time with her children and ghost hunting.
- Fun Fact: She has completed the Great South Run twice alongside a service user — and loved every minute of it.

Jessica Winch
Director of Quality and Care
A quality‑driven leader who keeps our regulated services safe, compliant and well‑led.
- Part of Our Team Since: 2026
- Experience: Jessica has extensive experience delivering high‑quality support services across the statutory, voluntary and private sectors. She has been a Registered Manager supporting people with a learning disability for over nineteen years, bringing deep knowledge of regulated care, compliance and person‑centred practice.
- What Jess does day to day: Jess owns organisational care compliance, governance and CQC assurance. She provides strategic oversight of service delivery, staffing, quality and safeguarding to ensure services meet the CQC’s five key questions: Safe, Effective, Caring, Responsive and Well‑led. She oversees care policies, audits, incidents, risk management, regulatory compliance and service‑user experience, ensuring high standards are embedded and services remain inspection‑ready. Jess provides leadership, guidance and assurance to Service Managers and Lead Seniors within regulated services, supporting safe, consistent and person‑centred care. She monitors performance and quality, identifies areas for improvement and takes action to strengthen practice where required. Jess ensures regulatory requirements, audit findings and agreed actions are implemented across services. Using audits, regulatory guidance, incidents, feedback and learning, she drives continuous improvement, accountability and best practice — keeping Pathways Support high‑quality, compliant and well‑led every day.
- Hobby: Home cooking, baking and spending time with her partner and family.
- Fun Fact: She is currently on a mission to reduce UPFs (ultra‑processed foods) — making everything from butter to bread to snacks completely from scratch.

Nadine Goodbrand
Director of Business Services
An organised, structured problem‑solver who makes sure the business running smoothly so care teams can focus on people.
- Part of Our Team Since: 2026
- Experience: Nadine brings over two decades of programme and project management experience from busy, fast‑moving global industries. She has led major technology and business‑change programmes with a strong focus on governance, risk, systems and organisational readiness. Her background in delivering complex, multi‑team projects gives Pathways a steady hand, clear structure and a practical approach to keeping things compliant, high‑quality and running smoothly.
- What Nadine does Day to Day: Nadine runs the business side of Pathways so care teams can focus on supporting people. She oversees Human Resources, finance, estates, systems and all the behind‑the‑scenes processes that keep the organisation operating safely and reliably. Nadine ensures contracts, IT, property checks and compliance tasks are completed properly, and she supports managers to keep things stable, organised and well‑led. Her remit includes HR governance, recruitment processes, payroll, contract management, IT stability, cybersecurity, DSPT readiness and organisational data‑protection practices. Nadine also oversees governance, business continuity, financial controls and key organisational systems. She maintains reporting cycles and the structures that help Pathways work consistently and safely. Working closely with the other Directors, she strengthens processes, improves systems, reduces risk and helps ensure services can deliver high‑quality support every day.
- Hobby: Crafts, creative projects and camping with her husband, son and dog. Nadine is also enjoying learning about the care sector and loves meeting all the staff and service users.
- Fun Fact: Her friends call her Cyber Nade because she has a spinal cord stimulator — complete with a remote control, and she even charges herself wirelessly.
Service Managers

Rachael Ferguson
Service Manager (Regulated Services)
A highly experienced, hands‑on manager who thrives in complex situations and keeps regulated services running safely every day.
- Part of Our Team Since: 2016
- Experience in Care: Rachael began her career as a Support Worker before progressing to Senior Support Worker and now to Service Manager. She has over 20 years of experience in the care sector and has worked with a wide range of client groups. Alongside her extensive work with adults with learning disabilities, she also has experience in older‑person services and previously worked as an end‑of‑life family liaison worker. Her background gives her a strong understanding of complex needs, family dynamics and high‑pressure situations.
- What Rachael does day to day: Rachael leads the day‑to‑day running of CQC‑registered services, overseeing staffing, quality, safeguarding and service delivery. She maintains oversight of documentation, routines, property standards, incidents and compliance, supporting Lead Seniors and Support Workers to deliver safe, consistent, person‑centred care. She completes audits, responds to incidents, supports recruitment and ensures the service remains inspection‑ready, embedding strong practice and a values‑led culture.
- Hobby: Watching football.
- Fun Fact: She is so dedicated to her role that the thing she’s most known for outside of work… is still being at work.

Connie Shipp
Service Manager (Non-Regulated Services and Outreach)
A vibrant, people‑focused manager who brings energy, inclusivity and creativity to every service she leads.
- Part of Our Team Since: 2014
- Experience in Care: Connie began her care career at Pathways as a Support Worker before progressing to Senior and now to Service Manager. Over the years she has worked across many of our services, building exceptional knowledge of the people we support and a deep understanding of person‑centred, inclusive practice. Connie is known for her hands‑on approach, her creativity and her ability to make people feel valued, involved and at home in their environment.
- What Connie does day to day: Connie leads the day‑to‑day running of non‑regulated and outreach services, overseeing staffing, quality, safeguarding and service delivery. She maintains oversight of documentation, routines, property standards, incidents and compliance, supporting Lead Seniors and Support Workers to deliver safe, consistent, person‑centred care. She completes audits, responds to incidents, supports recruitment and ensures services remain well‑led and consistent, embedding strong practice and a values‑led culture.
- Hobby: Socialising with friends.
- Fun Fact: She can turn any occasion — big or small — into a reason for a celebration.
Administration Team

Amy Oakley
Office Administrator
A friendly, organised and enthusiastic administrator who keeps our office running smoothly while learning the ropes of care first‑hand.
- Part of Our Team Since: 2026
- Experience in Care: Amy is at the very beginning of her career in care and administration, but she has already shown the compassion, attitude and personality that make her a natural fit for Pathways. She also works one support‑worker shift each week to build her understanding of the people we support and the work we do.
- What Amy does Day to Day: Amy provides daily administrative support to keep services running safely and smoothly. She manages documentation, office systems, communication flow and compliance tasks, making sure information is accurate, organised and accessible. She maintains onboarding records, HR files, Roundsys profiles, sickness logs and centralised organisational lists, supporting managers with routine governance and deadlines. To stay connected to frontline practice, Amy also works one support shift each week, building her understanding of service delivery and compliance expectations.
- Hobby: Exploring new places
- Fun Fact: Amy performed in the West End.


